Located in Phetchaburi province, Cha Am is a coastal town celebrated for its serene setting and long beach stretching roughly 7 km. The town sits approximately 170 km south of Bangkok and about 20 km north of Hua Hin.

History

Cha Am's municipal foundation dates to 1897. Initially, the district was called Na Yang. It wasn't until 1914, following a royal visit from an Ayutthaya sovereign, that the town officially became known as Cha Am.

Today

Cha Am and its Beach

Tourists—both Thai and international—flock to Cha Am primarily for its spectacular beaches framed by pine trees and the leisurely atmosphere that pervades them. One activity stands out as essential: the "banana boat," an inflatable banana-shaped tube towed behind a jet ski. The waters are generally calm for swimming, especially at high tide, though jellyfish occasionally venture close to shore, so a little caution is wise.

What to Do in Cha Am?

Explore Cha Am's Wednesday Evening Market

This bustling market displays virtually every type of merchandise: artwork, exotic fruits, souvenirs, electronics, clothing accessories, and much more. The atmosphere is distinctly authentic—these markets offer genuine glimpses into the rhythms of local life.

Discover Khao Nang Phanthurat Park

Situated northwest of town, this modest mountain harbors several limestone caves. Visitors venture here to explore the caverns, and many climb to the summit for sweeping coastal views.

Cha Am Forest Park: A Must-Visit

Perfect for those seeking a peaceful spot where nature reigns, this park invites family picnics and leisurely walks. Access it via the Phetkasem Road heading toward Hua Hin. You're likely to encounter gibbons roaming freely throughout the grounds.

Visit Maruekhathaiyawan Palace

This royal residence, constructed primarily of teak wood, was built in 1923 by Rama VI. Located roughly 9 km south of Cha Am, it was intended as a summer retreat for the king's stays in the region. An Italian architect designed the building, which showcases Victorian aesthetics. Its name references the site where Buddha delivered his first sermons. Today, the palace operates as a museum, displaying personal belongings of the monarch, along with photographs and paintings.

Climate

The local climate mirrors that of Phuket, with a dry season typically running from November to February. A hot season spans March to June, and a rainy season extends from July to October.

How to Get There?

Several transportation options connect you to Cha Am.

Bus

From Bangkok, head to the Sai Tai Bus Terminal in the south of the capital. Buses to Cha Am run from roughly 5 AM to 10 PM, with the journey taking about 3 to 4 hours. The arrival terminal sits just steps from Cha Am Beach. Tickets cost approximately 140 baht.

Minibus

Minibuses cover the Bangkok–Cha Am distance in around 2.5 hours. Departure points are at the Victory Monument in the capital, operating from 5 AM to 8 PM. Fares are roughly 160 baht.

Private Car

For greater comfort and privacy, this option is ideal. With your Sawa'Discovery travel agency, you'll enjoy a private vehicle with driver.

Train

Catch trains to Cha Am from Hua Lamphong Station or Thonburi Station in Bangkok. Hua Lamphong operates just 2 daily trains, typically departing at 9:20 AM and 3:35 PM. Thonburi has 3 daily departures at 7:25 AM, 1:05 PM, and 7:15 PM.

Getting Around Cha Am

Motorcycle Taxi

For local travel, motorcycle taxis are readily available near tourist spots and hotels. A ride through the town center costs around 20 baht per person. Longer journeys require negotiation with the driver.

Motorcycle Rental

Rental shops line the beach road. Daily rentals typically range from 200 to 300 baht. Prices are often negotiable.